I/ME
I/ME
About the project
For the I/ME fragrance campaign, I focused on creating a sound design that emphasizes texture, weight, and contrast to support the visual identity of the product. My approach combined clean, controlled sound elements with a more mechanical sonic character to underline the futuristic design of the bottle and the tactile quality of the materials. A key element I introduced was the sound of a knife, used as a sharp sonic accent to evoke a sense of precision and edge. This detail helps reinforce the visual sharpness of the composition while adding tension and definition to specific moments.
For the I/ME fragrance campaign, I focused on creating a sound design that emphasizes texture, weight, and contrast to support the visual identity of the product. My approach combined clean, controlled sound elements with a more mechanical sonic character to underline the futuristic design of the bottle and the tactile quality of the materials. A key element I introduced was the sound of a knife, used as a sharp sonic accent to evoke a sense of precision and edge. This detail helps reinforce the visual sharpness of the composition while adding tension and definition to specific moments.
Throughout the piece, I worked with heavier, more grounded sound elements to create a subtle sense of gravity and physical presence. By combining mechanical textures, restrained ambience, and precise sound accents, I aimed to build a soundscape that feels structured, modern, and tactile while maintaining clarity and focus on the product.
Throughout the piece, I worked with heavier, more grounded sound elements to create a subtle sense of gravity and physical presence. By combining mechanical textures, restrained ambience, and precise sound accents, I aimed to build a soundscape that feels structured, modern, and tactile while maintaining clarity and focus on the product.
Final project